LED LIGHTING MODULE TECHNOLOGY, INDUSTRY AND MARKET TRENDS 2015

CHOICE OF THE RIGHT LED LIGHTING MODULE TECHNOLOGY/TYPE DEPENDS ON REQUIREMENTS AT APPLICATION LEVEL!

Growth of the LED industry initially came from small display applications and was driven forward by larger LCDs. Since 2012, most companies have been participating in the ultimate application for the LED business, general lighting. Now, for Solid State Lighting (SSL) to grow, the industry expects strong price decreases through development of new LED platforms.

Standard LED lighting modules represent the main answer to SSL industry needs. Such modules are a basic ‘plug and play’ component of the lighting system that allow new luminaires to be easily and rapidly introduced to the market. These modules significantly contribute to system performance, quality and safety.

Many LED lighting modules are currently available, including mid-power and high-power modules. Mid-power LED modules offer low power consumption and high flux whereas high-power LED modules deliver more flux and offer a larger Light Emitting Surface (LES). Chip-on-board (COB) LED modules provide a compromise between size of light, LES, flux power and power consumption. However they need additional components to give the light effect desired, such as clamp holders and reflectors. The choice of the LED module technology will depend on an application’s system requirements with regards to power consumption, LES and light flux.

This report is a comprehensive survey of LED module technologies. It describes each LED module type, such as mid-/high-power and COB, and analyses the different technologies that can be implemented, including PCB, optic, and driver. Additionally, the report provides insights into the positioning of each module type, exploring their applications and limits.

THE EMERGENCE OF FLEXIBLE LED STRIPS
Flexible LED strips represent a new form of LED lighting module that can also be directly used as LED lighting systems. They were initially developed by Asian manufacturers for the Asian market but are now spreading to other regions of the world. Such modules allow new applications due to their design flexibility and are mostly driven by indirect lighting applications and high-end applications at the moment. In the future, we expect these modules to continue penetrating indoor lighting applications such as residential lighting, and commercial lighting.

This report includes a comprehensive survey of flexible LED strips, describing technology, market and industry trends.

LED MODULES ARE A KEY ENABLING TECHNOLOGY FOR THE LED LIGHTING INDUSTRY!
The main benefits to lighting integrators of using LED modules include:

• Faster product development cycles.
• Less complexity for integration.
• Management of high level parameters is directly handled by the LED module supplier.

But the choice of the module requires understanding in three areas: application, technology and system architecture. These factors are highly interdependent. As a consequence, specifications of the main functions of the module, including thermal management, optical design and power supply, need to be carefully studied to ensure the right components and materials are used.

Furthermore, complete standardization of these sub-systems is still difficult as integration of LED modules must follow specific rules in areas such as design and electrical insulation. In this context, the Zhaga consortium has been created to develop guidelines for interchangeability of LED light sources made by different manufacturers. Standardization will further reduce development and maintenance but will also limit the possibility of differentiation between suppliers.

Yole Développement estimates that the open LED lighting module market including flexible LED strips will reach nearly $3B in 2015 and will grow to more than $10B by 2020.

This report includes a comprehensive overview of all aspects of LED modules. It analyses their usage, main functions, system integration processes, the LED lighting module market, and much more!

LED MODULE INDUSTRY: EVERYONE WANTS A PIECE OF THE CAKE!
LED modules have proliferated since 2012 with the boom of LED lighting applications. Most LED lighting module suppliers are packaged LED manufacturers that have used vertical integration to capture more value within the supply chain. These players have a strong competitive advantage in terms of mastering the LED binning strategy. However some other types of players are also involved in this business, including driver and connector manufacturers. They mainly want to diversify their activities and/or define new strategies to support the development of their primary business.

This report presents analyses of LED module industry trends; it describes key suppliers, key trends, the different strategies for capturing value, and much more!

Objectives of the Report

• To provide a comprehensive overview of LED lighting modules, including technologies, markets and applications, main functions and integration into lighting systems
• To analyze the positioning of each LED lighting module type, including mid-power, high power, COB and flexible strip, and the main technologies in use
• To analyze the main technologies for each LED lighting module type, including PCB/substrate, TIM, heatsink, optical design, power supply and driver
• To analyze the LED lighting module industry structure and future trends
• To provide the LED lighting module market volume and value.

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LED advertising module’s development

LED advertising module,very suitable for displaying characters and signages,these characters can not only plays an important role as lighting objects,but also take advertising effects.LED advertising module is better at both night time and daytime . There are single color、full color、RGB and single point color for LED advertising module.

There are so many color options provided for consumers . The higher power LED advertising module,the higher brightness ,the longer operation time . These products has high brightness and big emitting angle ,fully played advertising effects,and the advertising details won’t be ignored by customers !

LED advertising module is more attractive than traditional placard,also has a higher and long lasting visibility ,during night time,it will shines bright lights,the customers will be attracted to there in the first eye . For traditional placard,you need to add some additional objects so that it can be seen ,it will become fuzzy when longer distance,then you will lose a good opportunity showing yourself to clients.

Travelling with high brightness from led module

For led ,we import and cascade high end ,super bright ones .Focused on new lighting source products,like indoor and outdoor vertical letter、signage、signboard、AD light box.high brightness、long lifespan、eco-friendly、changeable color、strong environment adaptation ability、safe and convenient and so on advantages.It can fully replace neon lights and other traditional lighting source.

Features of led module:

1)High cost performance;

2)High brightness,high end chip ,low light dacay,no lighting spot,no shadow,more colors.Electric energy can convert to luminous energy directly,axial direction

brightness is more than 10 times higher than traditional light source,it's solid cold light source;

3)Easy installation;

4)Long lifespan,not easily broken,easy maintenance,ultra low maintenance cost;

5)Eco-friendly,no heavy metal like plumbum,more energy effective than neon lights;

6)Using perfect 110v anti-creep and anti-static design,super safe circuit design,completely eradicate electric shocking,super safe;

7)Easy using:General and standard wire connection method and easy product fixing methods,easy to learn,normal electrician can control it in short time.Also it can be finished under any installation circumstances.Special sensory controlling system,can srart or closed by the lighting brightness;

8)Saving electricity:Low cost,can save as much as 80% electricity than traditional lighting source,also can be used repeatly,in order to save your money.

Application scope:Mainly used in LED lighting character,LED blister signboard,bank sigboard,LED city lighting.

Current Situation of World AD Lighting Source Module Market

LED module,as anew light source in the lighting industry,is widely used in AD industry alongwith the economic growth and ，mainly because it’seconomy,durability,safety and easy maintainace .The fact shows that it willreplace AD light source neon light,fluorescent light in all dimension

Market drivesproduct innovating,Product promotes market developing,this is the nature orderof the market

GE led firstdeveloped a new kind module,and widely used in first class US AD case becauseof it’s brand value,after 2 years,some EU first class AD brand began to use GEled module。GE took the first step to success, GE usedto sell 1pc 3led module at $10 more,this is the highest price for single moduleever .Because of margin ,thousands of companies started copying GE moduleproducts.since too high brand-added value,GE module can’t accepted by majoritycustomers and hard to arrange mass production.Even so,GE play an certain roleto promote the AD industry

Besides GE,thereare some South Korea brand: NCLED、GOQLED/SSLED/OKLED/ANXLED，let’s start from NC,they firstly copied thestructure of GE,but use LG/Samsung chip instead.Their module were sold all overthe world . NC staff they don’t know the concept why GE developed this kind ofproducts,currently they don’t even know the characteristics of the material,becauseprofit is their only pursue.they earned $5million net profit each year in lasttwo years.

Next one is GOQled,I fully believe they are copying NC led and the market is not bad incurrent two years,for SS led,they already got by NC and GOQ,they only have 2new kind products in last two years,I think they are retrogressing,they justsell a different product which is no use for market growth.OK led and ANX ledare two industry rookies,no exciting product .what’s more,majoritymanufacturers who are with LG and Samsung brand,they import millions of LEDchips from Taiwan china every year

Here I would liketo analysis the module market in china,currently famous brand includeBlueview,Jingge,Chuangtong,Rishang,Mynice(used called LEDEL) .After severalyears competition,Rishang becomes the leader among them,partly because shedeveloped foreign market earlier and catch the best chance which market starteddeveloping.another reason is they used to have sales with good negotiationskills ,like GE,they also used to sell single module at a crazy price , I haveto repeat they just catching the right time.Along with the customers more andmore knowledgeable in products and more suppliers being appeared,they have noadvantages at all,that’s why they were acquired by Mason（China listed light source company），no need mentioning capital operation here.ForBlueview,their decision maker used been abroad and join module industry by achance,after all,it’s a miracle that they can run a not bad business without abig market and professional leader.

Chuang tong usedto have a chance to lead the industry,but they choose a wrong light sourcemanufacturer ,two years later their module business dropped into rock bottombecause of quality,from that time,they dropped out of the market gradually,turningmaking power supplies,no new for them for ages,someone says they are doingcapital operation now.

Last modulesupplier is LEDEL company which leader has been changed for several times ,whythey enjoyed certain reputaion in the market is their current decision maker,heused to be sales GM in Rishang ,also is he who helps Rishang to sell a singlemodule at a crazy high price，what I need to respect them is their salesmethods and ability,but not product.

In all,AD lightsource industry created many richmen in ast few years.

Published by Mr Gertrude F. Neumark.

Technical Directorof Yayuhong Optoelectronic & Technology Co.,Ltd

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Yayuhong Optoelectronic & Technology LED Module R&D & Manufacture & sale

Yayuhong Optoelectronic&Technology Co.,Ltd is a high-tech enterprise ,dedicated to the design,manufacture and sales of the world class AD lighting source and LED lighting source.

Ding Zhuo ,as a branch company is specializing in LED module business,established in 2007,totally invested ￥20，000，000 .we developed into an outstanding enterprise which has a 3000 ㎡ ultra clean ,anti-static factory and ￥200,000,000 annual turnover.

Our organizational strcuture is “dumbbell style”.Focus on R&D system and marketing,with excellent quality and items in the middle,we keep pace with the industry and get a rapid progress.meantime.we invested heavily in sales,management,strengthen ourenterprise culture .

We passed ISO9001:2000 quality systems,ISO14001:2004 environment systems,Rohs,CE,part of product enjoy GS,UL,CB,CCC certification,more than 90% produts sold to EU,North America,Asia  countries and Australia.we enjoyed a high reputation and popularity in the industry.

As a professional AD lighting products manufacturer ,We enjoy "YYH" brand and technical patent ,also we control the advanced technology in encapsulation .more than 10 years industry experience for our R&D and production staff ,all that adequately ensure our professionally design,manufacture and sell led lighting modules,led lighting strips and so on products.developed excellent led design and production expertise.

All material comes from brand suppliers,quick lead time.this ensure us to provide high level products,service and solutions.we try to created more value for customer,in order to win their trust and loyalty .

Quality is the core part in YYH,our R&D concept is "Reliable,Practical,Low cost",we use our cordial working attitude,integrity principle ，practical working style,to provide you satisfied products and services.and this will be the base of our long term partnership.