Friday, May 29, 2015

Current Situation of World AD Lighting Source Module Market

LED module,as anew light source in the lighting industry,is widely used in AD industry alongwith the economic growth and mainly because it’seconomy,durability,safety and easy maintainace .The fact shows that it willreplace AD light source neon light,fluorescent light in all dimension
Market drivesproduct innovating,Product promotes market developing,this is the nature orderof the market
GE led firstdeveloped a new kind module,and widely used in first class US AD case becauseof it’s brand value,after 2 years,some EU first class AD brand began to use GEled moduleGE took the first step to success, GE usedto sell 1pc 3led module at $10 more,this is the highest price for single moduleever .Because of margin ,thousands of companies started copying GE moduleproducts.since too high brand-added value,GE module can’t accepted by majoritycustomers and hard to arrange mass production.Even so,GE play an certain roleto promote the AD industry
Besides GE,thereare some South Korea brand: NCLEDGOQLED/SSLED/OKLED/ANXLEDlet’s start from NC,they firstly copied thestructure of GE,but use LG/Samsung chip instead.Their module were sold all overthe world . NC staff they don’t know the concept why GE developed this kind ofproducts,currently they don’t even know the characteristics of the material,becauseprofit is their only pursue.they earned $5million net profit each year in lasttwo years.

Next one is GOQled,I fully believe they are copying NC led and the market is not bad incurrent two years,for SS led,they already got by NC and GOQ,they only have 2new kind products in last two years,I think they are retrogressing,they justsell a different product which is no use for market growth.OK led and ANX ledare two industry rookies,no exciting product .what’s more,majoritymanufacturers who are with LG and Samsung brand,they import millions of LEDchips from Taiwan china every year
Here I would liketo analysis the module market in china,currently famous brand includeBlueview,Jingge,Chuangtong,Rishang,Mynice(used called LEDEL) .After severalyears competition,Rishang becomes the leader among them,partly because shedeveloped foreign market earlier and catch the best chance which market starteddeveloping.another reason is they used to have sales with good negotiationskills ,like GE,they also used to sell single module at a crazy price , I haveto repeat they just catching the right time.Along with the customers more andmore knowledgeable in products and more suppliers being appeared,they have noadvantages at all,that’s why they were acquired by MasonChina listed light source company),no need mentioning capital operation here.ForBlueview,their decision maker used been abroad and join module industry by achance,after all,it’s a miracle that they can run a not bad business without abig market and professional leader.
Chuang tong usedto have a chance to lead the industry,but they choose a wrong light sourcemanufacturer ,two years later their module business dropped into rock bottombecause of quality,from that time,they dropped out of the market gradually,turningmaking power supplies,no new for them for ages,someone says they are doingcapital operation now.
Last modulesupplier is LEDEL company which leader has been changed for several times ,whythey enjoyed certain reputaion in the market is their current decision maker,heused to be sales GM in Rishang ,also is he who helps Rishang to sell a singlemodule at a crazy high pricewhat I need to respect them is their salesmethods and ability,but not product.
In all,AD lightsource industry created many richmen in ast few years.
Published by Mr Gertrude F. Neumark.
Technical Directorof Yayuhong Optoelectronic & Technology Co.,Ltd
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Yayuhong Optoelectronic & Technology LED Module R&D & Manufacture & sale

Yayuhong Optoelectronic&Technology Co.,Ltd is a high-tech enterprise ,dedicated to the design,manufacture and sales of the world class AD lighting source and LED lighting source.
Ding Zhuo ,as a branch company is specializing in LED module business,established in 2007,totally invested 20000000 .we developed into an outstanding enterprise which has a 3000  ultra clean ,anti-static factory and 200,000,000 annual turnover.
Our organizational strcuture is “dumbbell style”.Focus on R&D system and marketing,with excellent quality and items in the middle,we keep pace with the industry and get a rapid progress.meantime.we invested heavily in sales,management,strengthen ourenterprise culture .
We passed ISO9001:2000 quality systems,ISO14001:2004 environment systems,Rohs,CE,part of product enjoy GS,UL,CB,CCC certification,more than 90% produts sold to EU,North America,Asia  countries and Australia.we enjoyed a high reputation and popularity in the industry.
As a professional AD lighting products manufacturer ,We enjoy "YYH" brand and technical patent ,also we control the advanced technology in encapsulation .more than 10 years industry experience for our R&D and production staff ,all that adequately ensure our professionally design,manufacture and sell led lighting modules,led lighting strips and so on products.developed excellent led design and production expertise.
All material comes from brand suppliers,quick lead time.this ensure us to provide high level products,service and solutions.we try to created more value for customer,in order to win their trust and loyalty .
Quality is the core part in YYH,our R&D concept is "Reliable,Practical,Low cost",we use our cordial working attitude,integrity principle practical working style,to provide you satisfied products and services.and this will be the base of our long term partnership.